HOJA DE PARRA / WINE BAR
eng.
We designed the brand identity for Hoja de Parra, a wine bar located in Zacatecas, Mexico, which invites those curious people to taste a good wine in a casual, urban and informal environment, creating a new experience of what it is to have a glass of wine.
Our goal was to create a fun and dynamic identity that would help to graphically represent the broad "language" of what it is to drink a good wine. That's why we decided to combine retro elements with funky illustrations to represent the main message of this place.
esp.
Diseñamos la identidad visual de Hoja de Parra, un bar de vinos que se encuentra en Zacatecas, México, el cual invita a esas personas curiosas a degustar un buen vino en un ambiente casual, urbano y sin formalidades, creando una nueva experiencia de lo que es tomar una copa de vino
Nuestro objetivo era crear una identidad divertida y dinámica que nos ayudara a representar el "lenguaje" visual de lo que es tomar un buen vino. Es por eso que decidimos combinar tipografías retro con ilustraciones burdas para representar el mensaje principal de este lugar.
BRAND IDENTITY / VISUAL IDENTITY / CONCEPT CREATION / PHOTOGRAPHY / MOTION GRAPHICS / ART DIRECTION
